Tuscany is an elegant land with energy flowing deep within its soul, preserving the memory of ancient times. It is one the towers of San Gimignano, the New York of the Middle Ages, the ancient European town in which we can admire the twin towers. As well as the splendid medieval architecture, we can have a direct encounter with the products of the territory, such as the famous Vernaccia di San Gimignano. The perfect place is Vernaccia di San Gimignano Wine Experience la Rocca, a multimedia centre for documentation and tasting of Vernaccia di San Gimignano wine and local products. The Centre was built by the Vernaccia Wine Consortium, which protects and enhances the value of the local products and offers a direct experience of tastings, knowledge and an emotional visit. The topics linked to the centuries-old story of this wine, of the territory, of the wine harvest and of the wine-making process are narrated with images, lights, sounds, holograms and immersive videos.